︎︎︎ Logo re-design to celebrate Hypebae’s five year anniversary.
When Hypebae first launched in 2016, they had one vision in mind: to build a platform that celebrates women and their stories. Since then, nothing has changed, and yet, everything has changed. Over the years, we’ve seen the digital world accelerate. Knowledge is everywhere. Inspiration is everywhere. Evolving from the nostalgic days of instant messaging to now, when an infinite universe is available at our fingertips, speed is everything.
Hypebae’s new logo is a representation of this evolution. Using a sans serif font, we wanted to reflect an essence of modernity and timelessness. The uniform use of lowercase letters mimics the urgency of texting and DMs, a customary peculiarity of our times marked by endless acronyms and abbreviations. At the same time, we wanted the new logo to feel familiar – an emblem that is unpretentious, something that feels both comfortable and intimate. The refreshed logo is a reflection of how Hypebae continues to feel at ease with their community and how Hypebae will continue to be a place of togetherness.