︎︎︎        Studio Marina Veziko designed “What’s in the Box,” a series of typographic mailer boxes for Packhelp, a sustainable platform for custom packaging solutions.

The project explored packaging as a storytelling medium, reflecting the emotional landscape of entrepreneurship. The final design features a typographic pattern forming an endless box maze, capturing the thoughts, challenges, and momentum that shape the everyday experience of building a business.

In addition to the packaging design, Studio Marina Veziko led the art direction of the campaign imagery, using bold compositions and direct visual storytelling to extend the concept beyond the box itself. The underlying message encourages founders to think big and trust their vision.