PACKAGING DESIGN & ART DIRECTION ︎︎︎ MARINA VEZIKO COPY ︎︎︎ PACKHELP ANIMATION ︎︎︎ OTSO REITALA PHOTOGRAPHY ︎︎︎ ALEKSI TIKKALA
︎︎︎ "What's in the Box" – A series of typographic mailer boxes designed for Packhelp, a sustainable online supplier for custom made packaging solutions.
In an ideal world, all plans would see the light of day, and we'd have all the help we need to reach our goals. In reality, there's rarely a quick fix. For business owners everywhere, these words ring very close to home.
Packhelp acknowledges the struggle that small business owners experience and celebrate the different aspects of the entrepreneur lifestyle. Our project aims to inspire authentic storytelling through packaging.
The final design – a typographic pattern – showcases an endless box maze composed of the range of emotions and thoughts that entrepreneurs experience daily. Despite the emotional rollercoaster, the underlying message is "Think big and back yourself – you got this".