︎︎︎        Finimalism is a EU-funded initiative backed by three organizations: Archinfo, Fashion Finland and Finnish Design Info – aiming to share the intriguing story of Finnish design to the world, while making room for sustainable, inspiring futures.
            The identity needed to be minimalistic, but also fascinating, recognizable and distinctive. It needs to communicate change, movement and flexibility. Nourishing imagination and provoking curiosity by eliminating the unnecessary. The starting point for the Finimalism visual concept and especially logo design was to visualize the idea of making “more with less.” How to be minimalist without being dull? How to create visual storytelling with the fewest possible elements?
            At the core of the logo is the simplest possible form: a square, “a dot”. In the logo it conveys the three background actors of the project, and at the same time, when multiplied and transformed elsewhere in the identity, it represents the richness and innovation of the design field. A motion logo adds an element of fascination and imagination, providing endless adaptations.