As our planet’s resources become increasingly stretched, the whole textile industry is rethinking its mandate to exist. That’s why Spinnova is stepping up the efforts to create a new tomorrow with truly circular materials and sustainable textiles. Spinnova is the only company in the world able to create textile fibre from wood and other circular materials without using harmful chemicals. The process is clean and circular. This means minimal water use and emissions, as well as zero waste or side streams.
In 2020, Spinnova’s journey was on the verge of commercialization and to position Spinnova as the leading sustainable ingredient brand globally. 20/20 Helsinki was selected as the creative agency tasked with creating a new visual identity, brand images, film, website and print materials. Jesse Auersalo and I got to join 20/20 for the branding process.
AGENCY ︎︎︎ 20/20 HELSINKI CREATIVE DIRECTOR ︎︎︎ JYRI RAPO DESIGN DIRECTOR ︎︎︎ JESSE AUERSALO ART DIRECTOR ︎︎︎ MARINA VEZIKO GRAPHIC DESIGN ︎︎︎ MARINA VEZIKO, MERJA JASKARA, JENNY RINTA-KANTO CLIENT DIRECTOR ︎︎︎ MIA OKSALA COPYWRITER ︎︎︎ EMMI BERLIN PHOTOGRAPHY ︎︎︎ ANTON SUCKSDORFF