︎︎︎          BStudio Marina Veziko developed the branding and art direction for Pauli & Sisters, a California-based, family-owned skincare brand launching its first product, Repair Serum, a holistic hero oil designed for stretch marks, scars, and uneven skin tone.
            The visual identity moves away from the muted, earthy aesthetics often associated with organic cosmetics, introducing a more vivid and saturated colour palette across packaging and brand materials. Imagery and tone embrace a playful, youthful energy, positioning the product within a contemporary beauty landscape.
            Inspired by the brand’s philosophy of carefully selected “hero ingredients,” the packaging features an abstract leaf motif that references protection and healing, echoing the slogan “Guardians of your skin.”