︎︎︎        Finimalism is an EU-funded initiative backed by Archinfo, Fashion Finland, and Finnish Design Info, aiming to share the story of Finnish design internationally while opening space for more sustainable and forward-looking futures. Studio Marina Veziko developed the visual identity for the project.

The concept started from a central question: how to express minimalism without becoming predictable or dull. The identity explores the idea of making “more with less,” using reduction as a way to spark curiosity and imagination rather than restraint alone.

At the core of the logo is the simplest possible form, a square, a dot. It represents the three founding organisations while also acting as a flexible building block throughout the identity system. Through repetition, transformation, and motion, the dot expands into a visual narrative that reflects movement, change, and the richness of the design field. A motion logo adds an element of fascination and adaptability, allowing the identity to evolve across contexts.